Mercedes-Benz needed a brand film that would deeply connect with drivers in 16 diverse markets around the world — including Asia-Pacific, the Middle East, South America, Turkey, and South Africa — urging them to send their cars for servicing before the holidays.
The problem? Holidays look, feel, and sound vastly different from one region to the next. And they don’t even happen at the same time of year.
I wrote a story that focused on two things: that universally magical excitement before any holiday season, and the brand’s unwavering commitment to its customers’ well-being. Creating a film that was both emotive enough and agnostic enough to resonate in any market, for any season.
The problem? Holidays look, feel, and sound vastly different from one region to the next. And they don’t even happen at the same time of year.
I wrote a story that focused on two things: that universally magical excitement before any holiday season, and the brand’s unwavering commitment to its customers’ well-being. Creating a film that was both emotive enough and agnostic enough to resonate in any market, for any season.
To complement the film, we produced a set of key visuals and copy to keep the message going on social, paid media, CRM, and print.
Client: Mercedes-Benz Region Overseas
Agency: RAPP Southeast Asia
Production House: Cutscene